Vickie debuted as a Heel in Febuary 2011 manageing Dolph Ziggler. After months of managing Dolph Ziggler, at SummerMania their relationship seemlingly faded when Vickie slapped Ziggler and ran away. The following night on Raw, Vickie announced she was the new manager of Vince. She would also start maneging Jack Swagger along with Ziggler and Vince at once. In the WWE Draft, Dolph Ziggler was moved to ECW Revival/Smackdown!, seperating her from Ziggler as she stayed on Raw. Months later in October, when Ziggler returned to Raw, Vickie attempted to become his manager again, but Ziggler declined.